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Organic Embrace is based on the guidelines of Fair Trade specialised in the sale of fine ecological clothing made from 100% organic cotton, tinted with beautiful eco-friendly colours and other unpolluted and non-polluting fibres. Organic Embrace has just released a new exclusive range of upmarket clothing produced with 100% organic everything! From, buttons, thread to dye and cotton!
   
 
 

Respectful Interchange
Not so many years ago, people finally started thinking more seriously about the quality of the products they put into their bodies (the “you are what you eat…” theory). However, only recently have they begun to consider the fundamentals of what they put on their bodies and started questioning the benefits and hazards to our health and environment related to the fibbers that go into making the clothes they wear.
Derived mainly from petroleum, Synthetic fibres have been set aside by most ecologically -minded consumers, as presenting obvious drawbacks for the environment, world economy and the consumer, including a number of health-related problems for eg allergies, static electricity etc.

 
The Facts about cotton
Cotton is grown on about 2.5% of the world’s cultivated areas. However, a full 25% of all pesticides used worldwide go onto the cotton crops (statistics from PAN -Pesticides Action Network - www.pan-international). The conventional cotton farmer uses about 1/3 pound of hazardous chemical fertilizers and pesticides to grow the 1 pound of cotton needed for a T-shirt! It is estimated that less than 10% of the chemicals used on cotton actually serve the purpose of eliminating pests, the rest are absorbed into the plant, air, soil and water. Pesticides don’t only harm the earth; statistics report that 60% of field workers in the cotton industry show symptoms of permanent poisoning. These pesticides have not only been linked to declining sperm counts and increased cancer, traces have also been found in the milk of animals and nursing mothers. In India alone the life expectancy of a cotton farmer has dropped to a mere 35 years.


Conventional fabric and textile production also rely heavily on further chemical treatments, such as highly toxic, heavy metal chemicals in the dying process and so-called “Permanent Press” treatment, which involves the use of formaldehyde, a known irritant and suspected carcinogen. Also, a white T-shirt is not naturally white – it’s been bleached with chlorine, another extremely toxic pollutant.

Organic methods consider the requirements of the entire eco-system and employ natural techniques to encourage plant growth, repel pests, protect and encourage wildlife habitats. One of many simple techniques used is putting out grain that attracts birds that in turn eat the cotton worms.

If producers and consumers co-operate collectively to decrease the amount of pollution and toxins released into our environment and our lives, the impact on the environment can turn to one of protection and nurturing.

So let’s all wear organic cotton!
It’s natural! It’s a plant, growing on our own wonderful fertile earth. Cotton makes us think of soft fluffy towels and clean crisp sheets, of pure cotton balls and sterile pads.

It really is possible to re-experience the same warm fuzzy relationship you once had with cotton. After all, cotton has been harvested and worn since before 2,500 BC, particularly in Egypt and even back then, farmers knew how to work with nature to obtain the best results for their crops without endangering their environment. Today’s Organic cotton is grown by means of both ancient and innovative growing methods.

 

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